Founder story · અમારી વાર્તા

The Women Behind Rent The Look

Rent The Look began with a shared love for Indian design and the belief that Rajkot's living heritage deserves to be celebrated, worn, and passed forward.

At the heart of that vision is Viral Dobariya, a farmer's daughter from Gujarat who grew up with a deep respect for honest work, community, and the beauty of things made by hand.

Her values are simple and enduring: honour the craft, make tradition feel welcoming, and help every woman feel confident in what she wears. Through Rent The Look, Viral brings together festive colour, Gujarati artistry, and thoughtful styling for Navratri Garba Nights, weddings, and the celebrations in between.

Her vision is a wardrobe of Rajwadi Royal Collection pieces that carry heritage without feeling distant, giving more women a chance to experience the joy of traditional attire with ease and pride.

હસ્તશિલ્પ · દિલથી પહેરેલું